Nuclear risk reduction is neither a problem nor a solution. It’s something we all agree with, without a clear sense of what we are agreeing to. It is vague, neutered language that avoids offending people but fails to inspire engagement.
In order to advance policy, instigate innovation and engage a broader community in efforts that alleviate the world’s dependence on nuclear weapons for our security we must, first, change the way we speak about this topic.
With this goal in mind, we have developed a Messaging Toolkit to guide the strategic development of communications and engagement programs.
Please help us understand how we can make sure you get the most from this Toolkit.
This toolkit was developed by Nucleus Strategy under the auspices of N Square and Populist, with support from many contributors throughout the peace and security community.