Brand evolution is hard.  Teaching an old brand new tricks is not as hard, however, as piercing complacency and getting people to believe you really have something to say that's worth paying attention to.  What we love in this piece from Barbie is that they've captured exactly what their primary audience has always done in such a refreshing and new way, it makes us adults (prospective buyers or deniers) stand up, take note and reconsider... 

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